In 2026, INBRAZA partnered with JD Sports and New Balance as part of the global launch of the ABZORB 2000.

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Bringing together music, fashion, and community, the collaboration explored the connection between sneaker culture and the global rise of Baile Funk through a series of events, creative activations, and visual storytelling.

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At the centre of the project was a campaign film shot between Melbourne and Rio de Janeiro, connecting two cities through movement, sound, and shared cultural influences. The film featured artists, dancers, and creatives from both Australia and Brazil, highlighting the communities that continue to shape contemporary culture from the ground up.

 

Beyond the campaign itself, the project became an opportunity to create meaningful connections between global brands and independent creative communities, while supporting local artists and amplifying the voices driving culture forward.